Most firms recognize the importance of providing training for their technical staff. It may be provided by outside sources or done in-house using mentoring programs. Technical training is readily available for installing, or repairing products or systems, as well as, working with software. The cost can vary from thousands of dollars to no charge from suppliers. Business owners and operators typically don’t even consider the ROI as they know it’s a necessity, not an option. The inability to resolve technical issues in a timely manner is expensive and directly impacts customer satisfaction.
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Service is Not a Product: Experts Guide to Selling Service Agreements
Service is Not a Product: Experts Guide to Selling Service Agreements
Perfect for all personnel involved in service sales, this book describes the keys to success for selling service on technology-based products and systems. Anyone indirectly involved in service sales such as technicians, engineers, administrative assistants and others who work with customers will also find the book beneficial.
Readers will learn the unique skills and methodology required to be successful from the industry expert.