AfterMarket Consulting provides Service Marketing expertise to Manufacturers, Independent Distributors, and Service Organizations. Our clients recognize Service Revenue is the key to their firm’s financial performance. They also understand the benefits and difference between “Selling” service and “Marketing” service.
- Expect Results
- Grow RMR – Renewable Monthly Revenue
- Improve Margins and Profitability
- Reduce dependence on Product and Systems sales
- Enhance your current Business Model
- Increase Market Share
AfterMarket Consulting was founded in 2002 by Joe Siderowicz. Joe has spent over thirty years in the service industry. He has been responsible for building market leading, highly profitable service organizations for companies large and small. He is widely recognized as an innovator in the marketing of service agreements on technology based products and systems.
Joe started his career with Honeywell as a Service Sales Representative and went on to hold national service marketing positions. At Simplex he created the Life Safety industry’s leading Service Sales organization and went on to hold positions of VP & GM of the Service Division and VP of Corporate Marketing. He takes pride in having personally interviewed, hired and managed over one thousand Service Sales Representatives.
Joe is a graduate of Temple University and the University of Pennsylvania’s Wharton School of Business.
He is the author of “Service is Not a Product – The Experts Guide to Selling Service Agreements”

Perfect for all personnel involved in service sales, this book describes the keys to success for selling service on technology-based products and systems. Anyone indirectly involved in service sales such as technicians, engineers, administrative assistants and others who work with customers will also find the book beneficial.
Readers will learn the unique skills and methodology required to be successful from the industry expert.