Let’s state the obvious; Service is good, Service revenue is good, Serving our customers is good…..no need for debate or discussion. Everyone acknowledges service is profitable and it helps retain customers. I’ve never dealt with someone who stated…“I make so much money installing products and systems I don’t need the service revenue”. When the discussion turns to investing in service marketing the conversation usually gets apologetic, or some just plead guilty. Continue Reading
This past month I conducted workshops for a nationwide audience of systems integrators in Orlando,FL. Honeywell brought together over fifteen hundred Notifier and Gamewell/FCI-Silent Knight distributors to discuss issues that are important to the success of this important audience. Beyond new product and marketing announcements, service Continue Reading
Let’s assume all new service marketing programs begin with well thought out strategies and goals. We will also assume detailed plans have been developed to map out the tactics, tools, and resources required to launch the program and meetings have been held to introduce and discuss the new initiative.