This past month I conducted workshops for a nationwide audience of systems integrators in Orlando,FL. Honeywell brought together over fifteen hundred Notifier and Gamewell/FCI-Silent Knight distributors to discuss issues that are important to the success of this important audience. Beyond new product and marketing announcements, service Continue Reading
Let’s assume all new service marketing programs begin with well thought out strategies and goals. We will also assume detailed plans have been developed to map out the tactics, tools, and resources required to launch the program and meetings have been held to introduce and discuss the new initiative.