Every company has its own unique business model and every market has unique characteristics. Most firms have a wealth of product and systems marketing expertise. Service Marketing is often a part-time function. Most common is a Service Marketing strategy designed and implemented by product sales organizations or service operations personnel. Often the result is either a permutation of previous practices or a strategy that is outdated and ineffective.
Joe Siderowicz will speak with key people in your organization to discuss your overall business goals, as well as your service strategies. He not only focuses on what your business has to offer, but also on what the decision makers in the markets you currently serve, or plan to serve, will purchase.
Within a short period of time an analysis of your current situation and recommendations to improve your position will be submitted. You can expect to receive an implementation plan that outlines any investments, training, or organizational changes that may be required and your expected ROI.